Twitter’s new CEO might be this NBC exec

Elon Musk says he has found a new CEO for Twitter and that “she” will begin in a matter of weeks. It’s almost certainly going to be Linda Yaccarino, the present head of promoting and partnerships for NBCUniversal. 

I do know, nevertheless, that Yaccarino has been angling for the job and telling pals she desires it. The promoting world is actually gossiping that it’s her. She just lately hosted Musk at her “Potential” promoting convention in Miami for a gushing interview and has been tweeting up a storm, together with about how excited she is for NBC to companion with Twitter for the following Olympics.

In his tweet today, Musk mentioned that, as soon as his mysterious new CEO begins in about six weeks, he’ll “transition to being exec chair & CTO, overseeing product, software program & sysops.”

Meaning his CEO will likely be virtually solely targeted on the enterprise, which Yaccarino is actually certified for. She already runs a multi-billion-dollar advertisements enterprise and is properly revered among the many cohort of CMOs who must be satisfied to spend on the platform once more. Importantly, I’m informed that she and Musk additionally see eye to eye politically.

“She’s powerful as fucking nails and he or she’s all the time wished this job,” a former colleague says. “It’s good.”

If I needed to guess, the rationale Musk didn’t announce the identify is due to unlucky timing on Yaccarino’s finish. NBCU is slated to provide its annual Upfront presentation to advertisers on Monday, which Yaccarino is outwardly in rehearsals for as we speak. Awkward!

This story ran in as we speak’s version of my Command Line e-newsletter, which you’ll join under:

Amrita Khalid contributed reporting.

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