New Twitter CEO Linda Yaccarino says she is worked up to assist to rework Twitter

Newly appointed Twitter CEO Linda Yaccarino said in a tweet on Saturday that she has been impressed by proprietor Elon Musk’s imaginative and prescient to create a brighter future and is worked up to assist to rework the social media platform.

It was the primary time Yaccarino has spoken publicly for the reason that information broke Thursday that she was in talks to grow to be the subsequent CEO of Twitter.

Musk, who has served as CEO since his $44 billion buyout of Twitter final October, announced her appointment on Friday.

“I’ve lengthy been impressed by [Musk’s] imaginative and prescient to create a brighter future. I’m excited to assist deliver this imaginative and prescient to Twitter and rework this enterprise collectively!” Yaccarino tweeted.

Yaccarino, who as promoting chief for Comcast Corp’s NBCUniversal spent a number of years modernizing its advert enterprise, stated she is dedicated to Twitter’s future, and stated consumer suggestions is significant to construct Twitter 2.0.

Yaccarino will take over a social media platform that has been attempting to reverse a plunge in advert income and is beset with challenges, together with a heavy debt load.

Since Musk acquired Twitter, advertisers have fled the platform, anxious that their advertisements might seem subsequent to inappropriate content material after the corporate misplaced almost 80% of employees. Musk earlier this 12 months acknowledged that Twitter had suffered a large decline in advert income.

Whereas Musk stated Yaccarino would assist construct an “the whole lot app,” which he has beforehand stated might provide a wide range of providers equivalent to peer-to-peer funds, his collection of an promoting veteran signaled that digital advertisements would proceed to be a core focus of the enterprise.

Musk has lengthy stated he meant to discover a new chief for Twitter.

Musk, who can also be the CEO of electric-vehicle maker Tesla Inc (TSLA.O), on Friday stated that bringing Yaccarino on as Twitter’s new chief will assist him devote more time to Tesla.