NBCU jabs Twitter after Linda Yaccarino’s hiring as CEO: They ‘simply let all of the crazies again in’
NBCUniversal took a dig at Elon Musk’s Twitter on Monday – simply days after the social media firm poached NBCU’s longtime advert gross sales chief Linda Yaccarino to serve as its next CEO.
The lighthearted jab occurred through the intro of NBCU’s upfront presentation to key advertisers.
The occasion kicked off with a musical skit that includes Seth MacFarlane’s raunchy cartoon bear “Ted,” who is about to seem in a collection for NBC’s streaming service Peacock.
“TV is the true manner. Who wants all these Instagram advertisements? Twitter might appear to be the place to start, however Twitter simply let all of the crazies again in,” Ted quipped through the phase, in accordance with Axios media reporter Kerry Flynn.
The road “drew big laughs within the room for the coincidental indisputable fact that NBCU’s Linda Yaccarino has simply exited the corporate to turn out to be CEO of the social media platform.,” in accordance to Variety.
The Submit has reached out to NBCU representatives for remark.
Musk confirmed final Friday that he had hired Yaccarino to replace him as Twitter’s next CEO.
The abrupt announcement appeared to return as a shock to NBCU – with a spokesperson declaring simply sooner or later earlier that Yaccarino was in “again to again rehearsals for Monday’s upfront.” Yaccarino had spent greater than a decade in varied roles at NBCU.
As Twitter CEO, Yaccarino can be tasked with rebuilding Twitter’s relationships with main company advertisers – lots of which fled the platform resulting from considerations about Musk’s overhaul of account verification and light-weight method to content material moderation.
Critics slammed Musk for his determination to reverse everlasting bans on many accounts, together with one belonging for former President Donald Trump.
“I’ve lengthy been impressed by your imaginative and prescient to create a brighter future. I’m excited to assist convey this imaginative and prescient to Twitter and rework this enterprise collectively!” Yaccarino tweeted on Saturday.
Mark Lazarus, NBCU’s chair of tv and streaming, later took the stage and thanked Yaccarino for her achievements on the firm.
“In all seriousness, Linda and I labored collectively for a lot of, a few years right here at NBC,” Lazarus mentioned.
Lazarus praised Yaccarino “for her many contributions and for constructing a wonderful workforce right here.”
“We wish to thank her and need her properly,” he added.