Elon Musk confirmed Friday that he has tapped former NBCUniversal promoting chief Linda Yaccarino as the following CEO of Twitter, concluding a months-long seek for a successor to guide the embattled social media platform.
“I’m excited to welcome Linda Yaccarino as the brand new CEO of Twitter! @LindaYacc will focus totally on enterprise operations, whereas I concentrate on product design & new know-how,” Musk tweeted. “Trying ahead to working with Linda to remodel this platform into X, the all the things app.”
Musk is shifting to a job as Twitter’s government chairman and chief know-how officer. A day earlier, Musk tweeted that Twitter’s subsequent CEO would take over in about six weeks.
Musk’s tweet got here hours after NBCUniversal introduced Yaccarino was leaving her post as head of advertising “effectively immediately.”
“It has been an absolute honor to be a part of Comcast NBCUniversal and lead probably the most unimaginable group,” Yaccarino stated in an earlier assertion.
“We’ve reworked our firm and your entire business—and I’m so pleased with what we’ve achieved collectively, and grateful to my colleagues and mentors, particularly Brian Roberts, Mike Cavanagh and your entire NBCU management group.”
The announcement marks the most recent step in Musk’s ongoing overhaul of Twitter. The billionaire has stated for months that he would step down as CEO as quickly as he discovered an acceptable alternative.
As CEO, Yaccarino will likely be tasked with spearheading the corporate’s enterprise because it locations elevated emphasis on its “Twitter Blue” subscription service and different new options.
She additionally will search to spice up relations with company advertisers, who fled in droves final yr over Musk’s chaotic adjustments to account verification and content material moderation.
Current court docket filings revealed that Musk had merged Twitter into a brand new agency known as X Corp. Musk has described his $44 billion acquisition of Twitter as an “accelerant” for this plans to construct a super-app he calls “X.”
Musk has prompt the app might be just like Tencent-owned WeChat, which permits customers entry to an array of companies starting from funds to meals supply and past.