WASHINGTON — WASHINGTON (AP) — President Joe Biden ‘s reelection marketing campaign is vowing to carry the states that received him the White Home in 2020 but additionally compete in locations it misplaced like North Carolina and more and more Republican-dominated Florida, offering what it says are “various viable pathways to the 270 electoral votes” wanted to clinch 4 extra years.
Providing her first intensive feedback on technique since she was named supervisor of Biden’s marketing campaign final month, Julie Chavez Rodriguez wrote in a memo to “ events” that the 2024 race presents “vital alternatives to develop Democratic assist.” It was launched whereas Biden was touring in Japan, however he’s skipping beforehand deliberate, subsequent stops in Australia and Papua New Guinea to deal with debt restrict talks in Washington.
Rodriguez stated the reelection marketing campaign is planning early investments to attempt to retain battleground states Biden received in 2020 together with Michigan, Wisconsin, Pennsylvania, Nevada and New Hampshire, and to carry Georgia and Arizona, which hadn’t voted Democratic in a presidential race in many years prior to a few years in the past.
However the marketing campaign will even “look to increase the map even additional in states like North Carolina and Florida” and Rodriguez stated each can be included in a “7-figure” promoting purchase that encompassed investments in a string of swing states.
Biden’s reelection marketing campaign is constructed round asking Individuals to permit him to “end the job” he began, and has sought to color “excessive” Republicans like former President Donald Trump and supporters of his “Make America Nice Once more” motion as threats to core American political values.
Trump is now searching for the White Home for a 3rd time, and whereas Rodriguez’s memo didn’t point out him by title, it did predict Biden would “prevail over the MAGA extremist agenda as soon as once more.”
Biden’s political advisers have lengthy argued that Biden beat Trump as soon as and may achieve this once more. If another person captures the GOP presidential nomination — like Florida Gov. Ron DeSantis, who’s extensively seen as a high Trump various — Biden’s group maintains the identical technique can work since most high Republicans have carried out little to distance themselves from the MAGA motion.
Although Rodriguez’s memo makes no point out of it, contrasting Biden together with his opponent will be the president’s strongest reelection tactic. An Related Press-NORC Heart for Public Affairs Analysis ballot final month discovered that solely about half of Democrats suppose the 80-year-old Biden ought to run once more, although 81% stated they’d at the least most likely assist him within the 2024 common election if he’s the nominee.
The memo says the reelection marketing campaign plans to unfold its message on-line and thru in-person contacts with voters, however will rely closely on leveraging voters’ current social circles.
“Whereas belief within the media might have eroded, belief in individuals’s private networks has by no means been stronger,” Rodriguez wrote. She promised that the marketing campaign will “interact early and infrequently” with its conventional base supporters amongst ladies, in addition to Black, Hispanic and Asian American voters, and younger individuals who did not end up for the 2022 midterms. The memo additionally says organized labor “can be core to our electoral success.”
Biden’s reelection marketing campaign says it plans to attempt for features amongst focused teams of voters throughout subsequent yr’s race. That features constructing on 2020, when Biden “made small, however essential features amongst rural and white working class voters in battleground states.” It additional notes that Democrats noticed assist rise barely in these demographics throughout final yr’s midterms in “states like Arizona, Michigan, Pennsylvania, Nevada and Wisconsin, and stay constant in Georgia and North Carolina.”
The memo says robust suburban assist helped carry Biden to the 306 electoral votes he received in 2020, and there may very well be room for development amongst such voters, who could also be energized by the Supreme Courtroom’s overturning of the Roe v. Wade determination.
Nationwide Democrats have remained strongly unified behind Biden. He faces solely token opposition within the occasion’s presidential major from self-help writer Marianne Williamson and anti-vaccine activist Robert Kennedy Jr. Which means, Chavez wrote, that the reelection marketing campaign “is ready to leverage occasion infrastructure from Day One, together with instruments, know-how and other people, which implies we aren’t ranging from scratch.”