Nailing subscriptions in India | TechCrunch

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Immediately I’m wanting at subscriptions in India from two angles: the buyer market and B2B SaaS. — Anna

From subscriptions to sachets

A current story by my colleague Jagmeet Singh a few wearables launch caught my eye as a result of neither of the 2 new smart rings launched in the Indian market would make use of a subscription-based mannequin.

Subscriptions are a troublesome promote for wearables (and {hardware} basically), as a result of it’s important to hold paying even because the gadget will get older. That’s nonetheless the mannequin that incumbent Oura shifted to, arguing that this allows it to continually add new features. Its person base wasn’t glad concerning the change, although.

In distinction, BoAt, one of many two firms launching a sensible ring in India, is aiming for a price ticket under $80. That’s a lot decrease than Oura’s $299 beginning worth, and it doesn’t even embrace the subscription.