Mark Zuckerberg thinks Threads could possibly be Meta’s subsequent social community with 1 billion customers

Throughout Meta’s second quarter earnings name with traders on Wednesday, Zuckerberg was requested a number of instances about Threads and his expectations for its long-term success. He mentioned it’s a “bizarre anomaly within the tech business that there hasn’t been an app like this for text-based convos that has reached 1 billion individuals,” echoing earlier feedback he has made each on Threads itself and through a latest interview with the podcaster Lex Fridman.

Threads reached 100 million signups quicker than any shopper software program product in historical past, but it surely’s nowhere close to reaching the 1-billion-user membership but. Its engagement can also be estimated to have slowed considerably since that preliminary rush of signups, although Zuckerberg mentioned final week that “tens of thousands and thousands” of individuals had been nonetheless utilizing the app every day.

Based on Zuckerberg, the principle focus for Threads, beyond adding key missing features, is enhancing the app’s retention with present customers. “I’m extremely assured we’re going to have the ability to pour sufficient gasoline on this to assist it develop” after that work is completed, he mentioned. Meta has but to advertise Threads in Instagram or Fb or spend on advertising it. (Elon Musk has advised his staff that he needs his X super-app idea to ultimately hit 1 billion customers, too, although he has very different ideas for getting there.)

“We’ve tried a bunch of standalone experiences over time, and typically, we haven’t had loads of success with standalone apps,” Zuckerberg advised traders. “A part of me wonders if that is only a basic enterprise capital portfolio query, the place you strive a bunch of issues and a bunch of them don’t work, and every so often, one hits… it could possibly be that that is such an idiocratic case due to all of the components occurring round Twitter, or X because it’s referred to as now.”

Meta’s enterprise has rebounded considerably this yr, and for the second quarter, it reported better-than-expected earnings that despatched its inventory value greater. The corporate’s whole income was $32 billion, with a web revenue of $7.78 billion. Its Actuality Labs division, in the meantime, reported a web lack of $3.7 billion. Administration warned traders to anticipate these losses to “meaningfully” improve because of “ongoing product improvement efforts” in augmented and digital actuality, just like the release of the Quest 3 headset later this yr.

Even with these staggering losses at Actuality Labs, Meta doesn’t really feel strain to monetize Threads within the close to time period. Its established social networks — Fb, Messenger, Instagram, and WhatsApp — have by no means been greater. Even Fb has surpassed 3 billion month-to-month customers and is rising once more within the US and Canada, the corporate announced on Wednesday.

Whereas Twitter is scrambling to get better the advert income it has misplaced since Musk took over, Zuckerberg mentioned on the earnings name that Threads wouldn’t introduce advertisements till it reaches “lots of of thousands and thousands” of customers. “I believe we’re actually simply targeted on taking this chance, which is an superior one which we didn’t anticipate at this scale,” he mentioned. “It’s going to be an extended street forward.”