I’m a model professional, right here’s the true purpose tech corporations have blue logos

Have you ever ever puzzled why sure colours are synonymous with particular model logos and why we immediately acknowledge the bluebird? 

No? Hmm…

Effectively, perhaps you’ve seen that a number of the most recognizable logos on the planet are all blue.

Suppose Fb, LinkedIn, Skype, and Telegram… to call a number of. 

*Nods slowly as you understand simply what number of rattling logos are in reality, blue*

Effectively, seems it’s all to do with ~psychology~. OOooOooOooO

New analysis by print firm Solopress has revealed the best-performing colours for enterprise logos throughout the meals, drink, trend, finance, and tech industries in addition to the psychology behind how coloration can influence our buying selections.

Black and blue dominate 53% of logos within the tech trade

The primary attention-grabbing tidbit to come back out of the research is that black and blue logos dominate the tech trade, accounting for 53% of the overall best-performing model logos on the planet. 

Blue, specifically, is commonly used for social media apps and is utilized by 30% of the best-performing tech corporations. 

However why’s that, you ask? Certainly they’d need to differentiate themselves, proper?

Neuromarketing professional, Katie Hart explains, “Curiously, the colour blue is now usually related to communication too, which can derive from these emotions of safety and security.”

She then goes on to say that tiny adjustments to the precise shade of blue could make all of the distinction too. 

“The truth is, Google modified the particular shade of blue they use for his or her hyperlinks when a search comes as much as a extra ‘reddish’ blue. Did you discover it had modified? No? Effectively, they attribute that change alone as contributing an extra $200m of promoting income per 12 months. Per 12 months! And most of the people didn’t even consciously discover that it had modified,” she says. 

Mockingly, the colour blue additionally calms us down, reduces our impulsive tendencies, and lowers our coronary heart charge (all issues I personally don’t affiliate with social media apps, however hey everybody’s completely different!)

Pink and pink dominate foods and drinks

On the flip facet, crimson and pink are the favourite colours of the foods and drinks industries, accounting for 41% of the meals trade and 29% of the drink trade. 

Hart feedback, “Longer wavelength colours, like crimson, are recognized to have a stimulating impact on recipients. They arouse us and drive us into motion. At some ranges, crimson colours improve our urge for food, coronary heart charge, and even blood stress, making us act quicker, be extra impulsive and probably eat extra.”

Are you able to see now why that is such a preferred coloration to make use of within the foods and drinks industries, notably quick meals chains?

Nom, nom, nom… 

Neuromarketing and coloration psychology impacts the best way we expect and behave

As you possibly can see, all this behind-the-scenes neuromarketing and coloration psychology actually does have a major influence on the best way we behave, talk, suppose, really feel, and devour.

In the end, it additionally impacts our buying habits too.  

And maybe the scariest half is, coloration impacts us subconsciously, in response to Hart, which means we’re not actually conscious of the facility it has over us. We now have no management over it in any way. 

Meals for thought…