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Elon Musk to faucet NBCU advert boss Linda Yaccarino as new Twitter CEO: report


Billionaire Elon Musk revealed Thursday that he has employed a feminine government to switch him as CEO of Twitter.

Musk’s choose reportedly shall be NBCUniversal’s head of promoting Linda Yaccarino, according to the Wall Street Journal, which cited folks aware of the state of affairs.

Musk, who has served as Twitter’s high boss since he acquired the corporate for $44 billion final October, didn’t initially say whom he had chosen for the important thing position.

“Excited to announce that I’ve employed a brand new CEO for X/Twitter,” Musk tweeted. “She shall be beginning in ~6 weeks!”

The mogul added that he would transition to a job as government chairman and chief expertise officer “overseeing product, software program & sysops.”

Twitter didn’t reply to a request for additional remark.

Yaccarino has been at NBCU for greater than a decade and helped launch the corporate’s ad-supported Peacock streaming service.

An NBCU spokesman stated Yaccarino is in back-to-back rehearsals for an upfront presentation to advertisers, the Journal reported.

The management change will mark the most recent main step in Musk’s overhaul of Twitter. The billionaire has stated for months that he would step away from day-to-day operations as soon as he had discovered an acceptable candidate.


Yaccarino has been at NBCU for greater than a decade and helped launch the corporate’s ad-supported Peacock streaming service.
Bloomberg by way of Getty Pictures

In April, courtroom filings revealed that Twitter Inc. not existed as an unbiased entity and had merged with a brand new agency known as X Corp., Bloomberg and different shops reported.

Musk has described his acquisition of Twitter as an “accelerant” for this plans to construct a super-app much like Tencent-owned WeChat, which permits customers entry to an array of companies starting from funds to meals supply and past.

Earlier this yr, Musk reiterated that he deliberate to depart the position within the close to future — although he stated he anticipated to call a CEO “probably toward the end of the year.”


Elon Musk stated he’ll transition to a job as Twitter’s government chairman.
REUTERS

Final December, Musk infamously polled his Twitter follows on whether or not he ought to proceed main the social media platform.

“I’ll resign as CEO as quickly as I find someone foolish enough to take the job!” Musk tweeted on the time. “After that, I’ll simply run the software program and servers groups.”





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