Commanders face backlash over renewed Bud Light partnership

The Washington Commanders are dealing with pushback from some followers after asserting they renewed their partnership with Anheuser-Busch, making Bud Gentle the official beer companion of the crew.

Anheuser-Busch had terminated its partnership with the Commanders in 2022, however is now again with the crew following a change in possession as Josh Harris took management final month.

Why the crew and Anheuser-Busch partnered up as soon as once more following the cut up was unclear

“We’re thrilled to companion with Anheuser-Busch once more to create a brand new and improved expertise for Commanders followers,” President of the Washington Commanders Jason Wright said in a statement. “Bringing Anheuser-Busch again to FedExField as a companion not solely displays their confidence in our group, but additionally their dedication to our followers, who’re probably the most loyal in NFL.”

Nonetheless, followers appeared to be blended concerning the information. 

Bud Gentle has been engulfed in controversy after it partnered with transgender influencer and activist Dylan Mulvaney earlier this 12 months.

The model and firm confronted backlash from many individuals who known as for boycotts of the once-popular beer.

Bud Gentle has seen a decline in sales over the previous few months. 

“Woke crew goes with woke beer, is smart,” one user on X, previously Twitter, wrote in response to a publish selling the partnership. 

“This has acquired to be the worst advertising transfer ever! Right here, I assumed this new possession was going to do issues otherwise. Nope, proper again to the identical backward considering!” one other commenter wrote. 

The reactions weren’t all damaging. 

In response to the detractors, one user on X wrote: “I’ve by no means seen so many grown males cry a few sponsorship. Maintain making strikes @Commanders.” 

The announcement comes days after a group called the Native American Guardian’s Association (NAGA) had began a petition to have the crew change its identify again to the Redskins. 

NAGA President Eunice Davidson also weighed in on the Commanders’ partnership with the beer model. 

“The Woke, Cancel-Tradition loving Commanders don’t have any intention of respecting America and as a substitute are pushing their very own DEI [Diversity, Equity and Inclusion] agenda towards their very own customers’ outrage proven within the #ReclaimTheRedskins petition,” Davidson stated in a press release.