Colorado creates Deion Sanders-inspired ‘Prime Time’ course

Harvard has a course about Taylor Swift and now Colorado University students can take a class on Coach Prime: Deion Sanders. 

Sanders was named head coach of the football team nearly a year ago and has completely revamped the program, making it one of the biggest stories in college football this season. 

The football coach and Hall of Fame football player has now inspired a course at the Boulder, Colo. school.

“Prime Time: Public Performance and Leadership” will be offered to students in the College of Media, Communication and Information at Colorado University next semester. 

“Intercollegiate athletics and the college athlete experience are undergoing fundamental transformations as athletes gain control of their name, image and likeness and begin monetizing their personal brands for the first time,” a description of the course on the school’s website states. 

“This course considers collegiate and professional athletes as a special kind of public figure, whose public personas can create opportunities to earn income from sponsors and commercial interests, but also as influential advocates for social justice and cultural influence.”

Sanders is certainly a prime example of how to market a personal brand.

His arrival in Boulder put the football program on the map and made it a must-be destination for college football fans and celebrities alike, especially after jumping to a 3-0 start this season. 

The Buffaloes had their struggles as well this year and finished Sanders’ first season as head coach 4-8 and 1-8 in Pac-12 play. 

The four wins were three more than the Buffaloes had won the previous year and Sanders and his staff have been busy working to fix some of the holes the team had in 2023. 

The biggest being the team’s offensive line, which Colorado has already started to address. 

The program has also seen three assistant coaches leave and a number of top recruits de-commit.

Off the field, Sanders has drawn more eyes to Boulder, with the Buffaloes selling out every home game for the first time in 133 years and, according to VisitBoulder, Colorado’s home games generated an estimated $113.2 million for the local economy.