Chicken has flown as Musk, Twitter CEO Yaccarino say ‘X’ brand is right here

Elon Musk and Twitter Chief Government Officer Linda Yaccarino unveiled a brand for the social media platform on Monday that featured a white “X” on a black background as a alternative for the acquainted blue chook image.

“X is right here! Let’s do that,” tweeted Yaccarino, and in addition posted an image of the brand projected on the corporate’s workplaces in San Francisco.

Each Yaccarino’s and Musk’s Twitter handles characteristic the X brand, though the Twitter blue chook continues to be seen throughout the platform.

Musk said in a publish on Sunday he needed to vary Twitter’s brand and polled his hundreds of thousands of followers on whether or not they would favor altering the location’s colour scheme from blue to black.

He posted an image of a stylized X in opposition to a black outer space-themed background. He additionally referred to the “interim X brand”.

Yaccarino, the previous promoting chief at NBCUniversal who began as Twitter CEO on June 5, has taken over when the social media platform is attempting to reverse a plunge in promoting income.