Beware: how on-line scammers are profiting from ‘Barbie’ mania

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They’re considering outdoors the field.

Merchandisers and movie star makeover artists aren’t the one ones cashing in on the success of the “Barbie” film.

Cybersecurity consultants are warning of on-line scammers utilizing the summer time blockbuster’s cachet to steal financial institution information from legions of pink-pilled moviegoers.

“Cybercriminals are at all times looking out for alternatives to make phishing and different scams extra enticing and plausible,” Steve Grobman, chief technology officer of software security firm McAfee, mentioned on the corporate’s weblog. “They usually leverage well-liked and well-publicized occasions resembling film premieres, live shows, or sporting occasions to trick customers into clicking on malicious hyperlinks.”

The cybersecurity firm reviews it has documented 100 new cases of malware with “Barbie-related filenames” within the final three weeks alone — with 37% of them occurring within the US.


A "Barbie" video scam.
Certainly one of many Mattel-flavored malware scams circulating the interwebs amid the “Barbie” craze.
McAfee

Scammers are purportedly seeking to make huge bucks off the Greta Gerwig-directed comedy, which landed at No. 1 on the field workplace with $70.5 million in gross sales in its first two days.

These digital Trojan horses embrace malware masquerading as movie downloads, “Barbie”-related viruses and bogus movies that publicize free tickets however as a substitute pull up hyperlinks that hijack private information with spy ware.

“The movies will direct potential victims to a Discord server or an internet site,” McAfee writes. “There, attackers immediate guests to obtain a big dimension .exe file. As earlier than, the file is loaded with malware, resembling a range often called ‘Redline Stealer’ that siphons private information, login info, and extra from gadgets.”


A "Barbie"-based scam that invites users to lick on a malware-generating link.
One other “Barbie”-based spear-phishing scheme.
McAfee

In different cases, the rip-off would possibly comprise an e mail or a social media hyperlink that results in a video labeled “Barbie the Film” or “Barbie Film Behind-the-Scenes,” the Sun reported.

When the consumer clicks on the hyperlink, they pull up an internet site that appears legit however asks them to enter their e mail handle, bank card particulars and different private info.

The scammer makes use of this information to hack into the consumer’s checking account.

Stealing the digits on individuals’s plastic, it ain’t incredible.


Margot Robbie poses for photographers upon arrival at the premiere of the film 'Barbie' on Wednesday, July 12, 2023, in London.
Margot Robbie poses for photographers upon arrival on the premiere of “Barbie” in London.
Scott Garfitt/Invision/AP

To keep away from getting hornswoggled, McAfee advises “Barbie” followers to stay with dependable retailers and streamers, buy tickets from a bona fide theater chain or respected app and look ahead to shoddy-looking websites.

“With huge media occasions come huge advertising and marketing efforts, and scammers will do their greatest to mix in with them,” McAfee warns of this scam-ouflage. “A fast method to sniff out a rip-off is to take an in depth take a look at the promotion. If it asks you to supply your financial institution or card info to qualify, depend on it being a rip-off.”


A pie char depicting the malware distribution by country, as of July 20, 2023
Malware distribution by nation, as of July 20, per McAfee.
McAfee

The corporate added: “Put merely, keep away from promotions that ask for one thing in return, significantly if it’s your cash or private info.”

Talking of profiting from “Barbie” audiences, followers of the much-hyped movie have been outraged after it was revealed that AMC theaters have been promoting “Mattel”-inspired popcorn bundles for a whopping $65.

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