Apple to release new iPhone 15 ‘around Sept. 22’: report
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Apple is reportedly eyeing a mid-September date for the discharge of its newest iPhone mannequin – a closely-watched debut that comes because the tech large contends with a rare sales slump.
The iPhone 15 “will go on sale round Sept. 22,” Bloomberg reported Monday.
The discharge will comply with an Apple launch occasion for the gadget that’s “deliberate for both Sept. 12 or Sept. 13.”
A separate report from the tech blog 9to5 Mac said “cellular carriers have been asking staff to not take days off on September 13 resulting from a significant smartphone announcement.”
Up to now, Apple has routinely held its iPhone occasions round that date.
A Sept. 22 debut would make sure the iPhone 15 is offered for everything of Apple’s essential vacation gross sales quarter, which kicks off on Oct. 1.
About one week of gross sales shall be factored into the corporate’s fourth-quarter earnings.
The Put up has reached out to Apple for remark.
Gross sales of iPhones stay a key income driver for Apple and a intently watched metric for the corporate on Wall Road.
Final week, the corporate misplaced its standing because the world’s solely $3 trillion firm after weak iPhone gross sales within the third quarter spooked buyers.
Apple’s third-quarter income fell 1.4% to $81.8 billion, marking its third straight quarter of declining gross sales.
Apple CFO Luca Maestri signaled the corporate expects comparable gross sales efficiency within the fourth quarter – which means the corporate would fall in need of analysts’ expectations of $90.19 billion in gross sales.
On Monday, Apple shares have been down almost 2% to $178.76.
The corporate’s market cap hovered close to $2.81 trillion.
The iPhone 15 might face a cold reception from customers.
Throughout final week’s earnings name, Maestri acknowledged the gross sales plunge occurred “as a result of the smartphone market has been in a decline for the final couple of quarters in the USA.”
Final month, The Data reported that Apple could face shortages of its high-end iPhone Pro and Pro Max models this September resulting from hiccups skilled by its manufacturing companions.
The provides have reportedly struggled with a brand new manufacturing course of for the bigger display shows on the gadgets.
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