‘All-in-one’ sales tech platform FlashIntel raises $10 million | TechCrunch

As companies brace for a slowing world financial system, they’re looking for avenues to streamline budgets, together with trimming their SaaS bills. Gross sales tech, specifically, is understood for being fragmented with an array of extremely specialised options. That’s why Yi Shi began FlashIntel with an formidable purpose: provide an all-in-one gross sales platform to consolidate the gross sales tech stack.

“As an alternative of shopping for 5 licenses, you would possibly simply solely want one now,” Shi informed TechCrunch in an interview. By decreasing the variety of gross sales options, companies save on not solely software program however coaching prices as a result of they’ve fewer tech platforms to introduce to their employees.

FlashIntel claims to help the end-to-end gross sales cycle — from lead intelligence, gross sales engagement, e mail verification, mailbox warmup, to auto-dialing. Such an built-in platform that may doubtlessly substitute functionalities of the likes of ZoomInfo and Salesforce sounds too good to be true, however some traders are satisfied.

FlashIntel just lately closed a $10 million seed funding spherical from traders together with Celtic Home Enterprise Companions, Uphonest Capital, Hat-Trick Capital. Based solely final 12 months, the startup now employs round 100 folks — fairly a giant headcount contemplating its “five-digit” registered consumer base and “three-digit” paid prospects.

As a fourth-time founder who’s taken one firm public in China, grown one other to unicorn valuation and bought the final one, Shi is assured in FlashIntel’s all-inclusive, modular strategy. A key differentiator of the platform, based on Shi, is its auto-dialer which might allow a salesman to make 400-500 calls a day, ten occasions greater than conventional dialers based on Shi.

For the reason that connection price is nearly 5-7%, it means an individual utilizing FlashIntel might have one stay dialog each 20 calls they make. Gross sales calls are mainly a quantity sport, stated the founder.

The “key to doing software program gross sales is what number of stay conversations a salesman can have with potential prospects,” he added.

The opposite core power of FlashIntel is what Shi calls “intent-based promoting.” The platform tracks potential prospects’ procurement intent by means of alerts like recruitment updates, a web site’s altering tech stack, and content material an organization posts and subjects it discusses on social media. When a consumer reveals an intent of shopping for new software program, FlashIntel then tells the seller to strategy them.

FlashIntel doesn’t intention to construct the whole lot itself and has built-in with different main CRM by means of their APIs, which customers pays for individually.

“Each trade goes by means of a cycle the place “lengthy union should result in separation and lengthy separation should result in a reunion,” stated Shi. “In the end, there must be a wholesome steadiness. As an example, to what extent ought to one undertake the “multi function” strategy?”

With groups within the U.S., Canada, India and Malaysia, FlashIntel has just lately appointed a former Salesforce and ZoomInfo govt as its vice president of sales.

Except for saving prices, FlashIntel additionally desires to assist increase prospects’ revenues. To that finish, Shi, a solo founder, turned his entrepreneurial experiences into greatest practices as a part of the startup’s consulting service for enterprises.