Fired Twitter exec who slept on workplace flooring says Elon Musk has ‘painful’ lack of empathy
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The fired Twitter executive who went viral for sleeping on the office floor final yr has damaged her silence on mercurial boss Elon Musk — describing him as an excellent however chilly chief with a “painful” lack of empathy.
Esther Crawford, whose rapid rise and fall from Musk’s good graces drew intense scrutiny during the last yr, gave her most detailed account but of the weird expertise in an almost 15-minute video posted on X, the platform previously often called Twitter.
“I discovered a ton from watching Elon up shut — the nice, the unhealthy and the ugly. His boldness, ardour and storytelling is inspiring, however his lack of course of and empathy is painful,” Crawford stated.
“Elon has an distinctive expertise for tackling laborious physics-based issues however merchandise that facilitate human connection and communication require a unique sort of social-emotional intelligence,” she added.
A holdover from the agency’s earlier regime, Crawford survived Musk’s preliminary purge of the corporate ranks after he bought the social media platform for $44 billion final October and rose to supervise its important overhaul of the “Twitter Blue” subscription service.
Crawford reportedly ran afoul of some workers throughout her fast ascent by vocally shopping for into Musk’s demand for a “hardcore” work tradition.
That included the now-infamous picture of her wrapped in a sleeping bag and carrying a sleeping masks whereas wedged between a desk and a few workplace chairs on the firm’s headquarters in San Francisco.
However regardless of shopping for into Musk’s plans for his just lately rebranded website, Crawford was fired in February because the Tesla boss continued cleansing home.
Crawford seems to admire parts of Musk’s persona, referring to him as “oddly charming” and “genuinely humorous” regardless of “persona [quirks] like telling the identical tales and jokes time and again.”
On the identical time, Crawford shared a “cautionary story” for people intent on reaching the billionaire’s degree of success.
“Cash and fame can create psychological prisons which can worsen psychological well being situations,” Crawford stated. “We’ve all seen high-profile circumstances of celebrities who find yourself with some mixture of despair, paranoia, delusions of grandeur, mania and/or erratic conduct.”
“Dwelling in an echo chamber is harmful and being on the high makes an individual much more inclined to being surrounded by sure individuals when almost everybody round you is on the payroll and someway stands to learn from being in your orbit,” she added.
Within the 15-minute video, Crawford offered the “actual story” behind the viral photograph that catapulted her into the highlight final November.
“I used to be given an almost unimaginable deadline for his first mission and because the product lead I might by no means ask anybody to do something I wasn’t prepared to do myself,” Crawford stated. “So I labored around the clock alongside an incredible crew spanning many time zones, and we delivered it on schedule — actually in opposition to the percentages. It was intense but in addition enjoyable.”
Crawford described her viral infamy after the photograph surfaced as an “odd and attention-grabbing expertise.”
“I used to be attacked by individuals on the left and known as a billionaire bootlicker, whereas concurrently being attacked by individuals on the appropriate for being a working mother who was demonized for instance of a lady selecting her profession over her household,” Crawford stated.
Musk’s erratic management of the corporate entered a brand new section this week after he deserted the corporate’s blue chicken emblem and adjusted its title to X.
The transfer raised eyebrows amongst market specialists and sparked comparisons to the Coca-Cola Company’s “New Coke” rebrand blunder within the Eighties.
Crawford signaled she is taking a wait-and-see method to Musk’s rebrand.
“I disagree with lots of his selections and am shocked by his willingness to burn a lot down, however with sufficient time and cash, one thing new and revolutionary could emerge,” Crawford stated.
“Maybe X turns into a convincing success or it fails epically. Both manner, I count on it is going to proceed to be a really entertaining experience.”
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