‘Twitter title doesn’t make sense’: Elon Musk on why he needs to vary platform’s identification

Billionaire Elon Musk is doubling down on his decision to abandon the Twitter name and its well-known blue chicken brand, arguing the model is not an correct illustration of the corporate.

Musk defined that he purchased Twitter for $44 billion final 12 months “each to make sure freedom of speech and as an accelerant for X, the all the pieces app.”

The screed surfaced as Musk confronted sharp criticism for abandoning Twitter’s 17-year-old brand and the related model worth.

“This isn’t merely an organization renaming itself, however doing the identical factor,” Musk wrote Monday. “The Twitter title made sense when it was simply 140 character messages going backwards and forwards – like birds tweeting – however now you’ll be able to put up nearly something, together with a number of hours of video.”

“Within the months to come back, we are going to add complete communications and the flexibility to conduct your total monetary world,” he added. “The Twitter title doesn’t make sense in that context, so we should bid adieu to the chicken.

The reason was according to Musk’s long-held want to make use of Twitter as the start line for a “tremendous app,” much like China’s WeChat, that features as a one-stop store for quite a lot of on-line providers. Musk has described his Twitter acquisition as an “accelerant” for that idea a number of instances over the past 12 months.

Nonetheless, specialists have warned that Musk risked a marketing blunder by changing the name – with Wedbush analyst Dan Ives telling The Put up that it was “taking a web page out of the ‘New Coke’ branding” in a reference to The Coca-Cola Firm’s notorious recipe change within the Nineteen Eighties.

Gary Black, the Future Fund co-founder and outstanding Musk supporter, stated he was “scuffling with rebranding Twitter to X and shedding the little blue chicken’s model fairness.”

Musk’s title change worn out anyplace from $4 billion to $20 billion in model worth related to Twitter, in accordance with estimates from analysts and model businesses cited by Bloomberg.

The X management staff has but to handle some questions in regards to the rebrand, corresponding to whether or not particular person posts will nonetheless be known as “tweets.”

“X is the longer term state of limitless interactivity – centered in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, providers, and alternatives,”CEO Linda Yaccarino stated in a put up earlier this week.

As a part of the title change, the “X.com” net handle now redirects to Twitter.

The simplistic black-and-white “X” brand is prominently displayed on Twitter’s residence web page.