Elon Musk shredded over Twitter rebrand: ‘Hasn’t gotten over his X’
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Elon Musk obtained blasted on social media over his controversial resolution to ditch Twitter’s iconic blue bird branding — which has turn into globally recognizable over the previous 17 years — in favor of a generic-looking “X” emblem.
The Twitter rebrand occurred a matter of hours on Sunday, with Musk asserting that “X.com” would redirect to “Twitter.com” and debuting an interim “X” emblem. The black-and-white X emblem was quickly projected onto the exterior of the company’s San Francisco-based headquarters.
“Elon Musk hasn’t gotten over his X,” Irish YouTuber Jacksepticeye mentioned.
“Name it “Twitter X”, that’s cleaner,” joked the account @HighYieldHarry alongside a shot from the scene within the 2010 movie “The Social Community,” the place actor Justin Timberlake’s fictionalized model of Sean Parker tells Mark Zuckerberg rename his website “Fb.”
“They’re altering the Twitter emblem to an “X”. Actually the icon I click on on after I wish to shut one thing on my pc,” comic book writer Dan Slott said.
“Folks nonetheless name our streaming service 4OD so good luck,” British broadcasting community Channel 4 wrote, referring to a reputation it deserted in 2015.
“To be honest if I’d completed this a lot injury to a model in underneath 12 months I’d additionally in all probability change the identify and emblem. However I’d additionally change MY identify and face and stroll into the ocean,” wrote comic Mark Watson.
“It’s a free nation. He’s free to alter the identify to X. And I’m free to maintain calling it Twitter,” quipped former GOP congressman Joe Walsh.
Others had been extra pointed of their criticism of Musk’s resolution. Gary Black, the Future Fund co-founder and a famous Tesla bull, brazenly questioned the logic behind the transfer.
“I’m battling rebranding Twitter to X and dropping the little blue fowl’s model fairness,” Black said, including that “advertisers who dislike change might wait to see how the branding change impacts promoting efficacy.”
“I actually don’t perceive this “X” enterprise. @elonmusk is a ahead thinker, and possibly has a grand plan, however this one is absolutely arduous to see,” added Albert Bridge Capital founder Drew Dickson. “Seems like dumping years of name worth in a single swoop.”
The “X” rebrand was the newest in a collection of controversial strikes by Musk, who’s trying to lure again advertisers that fled the platform over its unfastened content material moderation practices and to reverse a serious lack of income that has occurred since he acquired the corporate.
“X” can also be going through its most vital problem to this point from Meta-owned Threads, a text-based social media app that has already garnered tens of tens of millions of consumer signups since its debut earlier this month.
Whereas the rebrand appeared to catch many customers off guard, Musk had telegraphed a looming change for months.
Earlier than buying Twitter for $44 billion final 12 months, the billionaire argued the platform would function an “accelerant to creating X, the everything app.” Musk additionally modified Twitter’s company identify to “X Corp” earlier this 12 months.
Musk is a vocal proponent of the idea of a “tremendous app” resembling China’s WeChat, which presents companies starting from funds to meals supply and ride-sharing.
Twitter CEO Linda Yaccarino mentioned the shift to “X” was the subsequent step in “remodeling the worldwide city sq..”
“X is the longer term state of limitless interactivity – centered in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, companies, and alternatives,” Yaccarino mentioned. “Powered by AI, X will join us all in methods we’re simply starting to think about.”
A day earlier than he unveiled the rebrand plans, Musk disregarded criticism about his management of the corporate.
“Frankly, I really like the adverse suggestions on this platform. Vastly preferable to some sniffy censorship bureau!” Musk tweeted.
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